Article on Mumbrella : ‘Australia’s first’ dedicated audio advertising agency

Radioads.com.au has launched Australia’s first dedicated audio advertising agency, specialising in radio, podcast, and digital audio.

The agency offers a comprehensive suite of services – from strategic planning and creative production to media buying and campaign management.

Founder Matthew White said the goal is to make high-quality, results-driven audio advertising accessible to businesses of all sizes across Australia.

“With our deep industry expertise and advanced audio insight tools, we’re able to offer customised solutions that deliver measurable success,” he explained.

“What truly sets us apart is the vast size of our audio footprint and our unparalleled access to its short-term unsold inventory. This access allows us to secure prime advertising spots at a fraction of the cost, giving our clients a significant advantage.

“Despite challenges in the market, radio remains a resilient medium. I am particularly excited about the growth of digital audio advertising, with ad revenue up 27% in the last quarter and podcast audiences growing by 20% over the last two years.

“We believe audio advertising is one of the most powerful tools available to brands today and are proud to be the one-stop shop for all things audio advertising.”

For over 15 years, White has worked across varying industries, including retail, FMCG, beauty, cosmetics, manufacturing, consumer electronics, and agriculture.

White has held director positions at Adrenalin Advertising and MK Media Australia and previously served as a sales executive for Seven Network.